How to develop, implement, and scale up a global content strategy — The purpose of this article is to give you an overview of the steps involved in developing a scalable content strategy. The article is intended for content strategists, managers, and digital marketing managers working in large companies and enterprises. As there are a lot of topics to cover, I’ll split…

I will assume you’re trying to create an endpoint location for your dev environment. Your starting point is either the Stripe dashboard, or this: https://dashboard.stripe.com/test/webhooks/create?endpoint_location=local 1. Install the Stripe CLI Go to https://stripe.com/docs/stripe-cli > Windows and follow the steps there. First, download the zip file from GitHub. Unzip the .zip file on your Desktop to…

Create hundreds of pages with similar structure and populate them automatically Hey there, long time no see :). As usually, no fluffy intro — let’s get straight to the point. The goal of this article is to teach you two things: How to create content for blog articles or landing…

How to figure out why you’re losing traffic and how to fix the issue I’ll start by stating the obvious, just to get this out of the way: Traffic doesn’t necessarily mean revenue, and revenue — generated or influenced — is the number one KPI for SaaS content. Still, unless…

Check out these websites and communities if you’re building a content team This is probably one of the most frequent questions I receive from marketing leads. …

Recommendations for building a partner program for scratch — For a growing SaaS startup in the B2B space, partners can play multiple roles, so if you’re about to put your first partner program in place, follow the guidelines below. For the templates used in this article, go here. Partner program goals The wrong way to set up a partner program is to…

Here’s my beautiful collection of Midourney skeletons having fun

How does the AI bot imagine a village made of fantasy houses? If you don’t know what Midjourney is, here’s their own description: “Midjourney is an independent research lab exploring new mediums of thought and expanding the imaginative powers of the human species.” Their AI bot, that you can play…

Avoid content chaos if you’re just starting to create content for a new SaaS startup 1. Your main themes — what your brand should be known for. These will be the basis for your content pillars. They should be derived from your messaging framework. Stick with 2–3 themes in the…