How to develop, implement, and scale up a global content strategy — The purpose of this article is to give you an overview of the steps involved in developing a scalable content strategy. The article is intended for content strategists, managers, and digital marketing managers working in large companies and enterprises. As there are a lot of topics to cover, I’ll split…

Check out these websites and communities if you’re building a content team This is probably one of the most frequent questions I receive from marketing leads. …

Recommendations for building a partner program for scratch — For a growing SaaS startup in the B2B space, partners can play multiple roles, so if you’re about to put your first partner program in place, follow the guidelines below. For the templates used in this article, go here. Partner program goals The wrong way to set up a partner program is to…

How does the AI bot imagine a village made of fantasy houses? If you don’t know what Midjourney is, here’s their own description: “Midjourney is an independent research lab exploring new mediums of thought and expanding the imaginative powers of the human species.” Their AI bot, that you can play…

Avoid content chaos if you’re just starting to create content for a new SaaS startup 1. Your main themes — what your brand should be known for. These will be the basis for your content pillars. They should be derived from your messaging framework. Stick with 2–3 themes in the…

How I use these tools to automate steps in the content lifecycle The goal of this article is to show you some simple ways to automate steps in the content lifecycle using Google Drive, Airtable and Zapier. In this instance, I’m using Drive to store the outlines and create the…

Fixed the rendering after updating Gatsby and dependencies — Hey there, Gatsby enthusiast! I’ll skip the fluff and go straight to the point with this one. A few days ago I updated dependencies on a Gatsby website, after about one year of not touching it. So you know what that means, right? Horrible, horrible chaos. Everything broke, but most…

When auditing your content, look for patterns that can indicate issues with your funnel and content-user fit Here’s an interesting content strategy challenge: a relative young startup tries to maintain a healthy balance of top and bottom of the funnel content, but neglects the content flows / user journeys. How…