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Andreea Macoveiciuc
Andreea Macoveiciuc

674 Followers

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Published in

Management Matters

·Pinned

How Practicing Situational Leadership Can Change Your Team’s Dynamic

Unless you’re part of a team of clones, you should stay away from one-size-fits-all models and take a contextual approach to leadership. Some years ago I was working in the online department of a medium-sized company, and our team had 12–15 people on average. I was involved in recruiting 5…

Leadership

8 min read

How Practicing Situational Leadership Can Change Your Team’s Dynamic
How Practicing Situational Leadership Can Change Your Team’s Dynamic
Leadership

8 min read


Published in

Better Marketing

·Pinned

Building a Scalable Content Strategy: A 5-Step Framework

How to develop, implement, and scale up a global content strategy — The purpose of this article is to give you an overview of the steps involved in developing a scalable content strategy. The article is intended for content strategists, managers, and digital marketing managers working in large companies and enterprises. As there are a lot of topics to cover, I’ll split…

Content Strategy

11 min read

Building a Scalable Content Strategy: A 5-Step Framework
Building a Scalable Content Strategy: A 5-Step Framework
Content Strategy

11 min read


Aug 30

How to configure Stripe CLI for Windows

I will assume you’re trying to create an endpoint location for your dev environment. Your starting point is either the Stripe dashboard, or this: https://dashboard.stripe.com/test/webhooks/create?endpoint_location=local 1. Install the Stripe CLI Go to https://stripe.com/docs/stripe-cli > Windows and follow the steps there. First, download the zip file from GitHub. Unzip the .zip file on your Desktop to…

Stripe

2 min read

How to configure Stripe CLI for Windows
How to configure Stripe CLI for Windows
Stripe

2 min read


Published in

School of Content

·Aug 21

How to automate content creation with Airtable, Make.com and OpenAI’s API

Create hundreds of pages with similar structure and populate them automatically Hey there, long time no see :). As usually, no fluffy intro — let’s get straight to the point. The goal of this article is to teach you two things: How to create content for blog articles or landing…

Content Automation

6 min read

How to automate content creation with Airtable, Make.com and OpenAI’s API
How to automate content creation with Airtable, Make.com and OpenAI’s API
Content Automation

6 min read


Published in

School of Content

·May 18

Content Optimization When You Have No Traffic or Traffic is Decreasing

How to figure out why you’re losing traffic and how to fix the issue I’ll start by stating the obvious, just to get this out of the way: Traffic doesn’t necessarily mean revenue, and revenue — generated or influenced — is the number one KPI for SaaS content. Still, unless…

Content Marketing

9 min read

Content Optimization When You Have No Traffic or Traffic is Decreasing
Content Optimization When You Have No Traffic or Traffic is Decreasing
Content Marketing

9 min read


Published in

School of Content

·Jan 17

6 Resources for Hiring Content Strategists, Writers, or Marketers

Check out these websites and communities if you’re building a content team This is probably one of the most frequent questions I receive from marketing leads. …

Content Strategy

4 min read

6 Resources for Hiring Content Strategists, Writers, or Marketers
6 Resources for Hiring Content Strategists, Writers, or Marketers
Content Strategy

4 min read


Published in

School of Content

·Dec 14, 2022

Partner Program Setup for B2B SaaS Startups

Recommendations for building a partner program for scratch — For a growing SaaS startup in the B2B space, partners can play multiple roles, so if you’re about to put your first partner program in place, follow the guidelines below. For the templates used in this article, go here. Partner program goals The wrong way to set up a partner program is to…

Partner Program

6 min read

Partner Program Setup for B2B SaaS Startups
Partner Program Setup for B2B SaaS Startups
Partner Program

6 min read


Oct 9, 2022

36 Skeleton Images Made by Midjourney AI

Here’s my beautiful collection of Midourney skeletons having fun

Midjourney

4 min read

36 Skeleton Images Made by Midjourney AI
36 Skeleton Images Made by Midjourney AI
Midjourney

4 min read


Oct 9, 2022

26 Fantasy Miniature Houses Made by Midjourney AI

How does the AI bot imagine a village made of fantasy houses? If you don’t know what Midjourney is, here’s their own description: “Midjourney is an independent research lab exploring new mediums of thought and expanding the imaginative powers of the human species.” Their AI bot, that you can play…

Midjourney

3 min read

26 Fantasy Miniature Houses Made by Midjourney AI
26 Fantasy Miniature Houses Made by Midjourney AI
Midjourney

3 min read


Published in

School of Content

·Jun 30, 2022

Minimum Viable Content Strategy for Early-Stage Startups

Avoid content chaos if you’re just starting to create content for a new SaaS startup 1. Your main themes — what your brand should be known for. These will be the basis for your content pillars. They should be derived from your messaging framework. Stick with 2–3 themes in the…

Saas Marketing

3 min read

Minimum Viable Content Strategy for Early-Stage Startups
Minimum Viable Content Strategy for Early-Stage Startups
Saas Marketing

3 min read

Andreea Macoveiciuc

Andreea Macoveiciuc

674 Followers

I bring clarity to content chaos and help SaaS companies scale their marketing by aligning their strategy to business goals. https://www.schoolofcontent.net/

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