I’m probably weighing your soul

In 1907, a physician from Massachusetts conducted an experiment for measuring the weight of one’s soul. Known as the “21 grams experiment”, the study hypothesized that the human soul has physical weight, and attempted to determine its exact mass.

The study’s setup was extremely simple: Duncan MacDougall, the guy who…


Anything in between was not an option

“If I knew you were coming, I would’ve rescheduled my disaster” (Once & Again)

I thought you were an artist when I met you; some unknown poet, a struggling painter or musician of some sort.

You happened during my disaster; it was one of our “breaks”, and — left without…


Unless you’re part of a team of clones, you should stay away from one-size-fits-all models and take a contextual approach to leadership.

Some years ago I was working in the online department of a medium-sized company, and our team had 12–15 people on average. I was involved in recruiting 5…


Forensic Anthropology

How forensic anthropologists can estimate the age, race, gender and height of a dead person by analyzing skeletal remains.

Forensic anthropology studies human skeletal remains that have or are believed to have medicolegal significance, meaning that they are believed to be part of a missing person case or recent crime.

When the remains found are still articulated, it is a sign that the person died at the location where…


How to develop, implement, and scale up a global content strategy

Content strategy framework

The purpose of this article is to give you an overview of the steps involved in developing a scalable content strategy. The article is intended for content strategists, managers, and digital marketing managers working in large companies and enterprises.

As there are a lot of topics to cover, I’ll split…


General advice for finding clients who pay well

As with everything in life, in content marketing, what you get is what you pay for.

The reverse is also true: what you offer is what you get paid for. You’re paid based on how hard you are to replace, not on how fast you can write an article.

Your…


How to write a content brief that’s useful for your content marketing team

If you’re a content strategist or content marketing manager looking to scale up your content production, you’ll face these challenges:

  • finding and hiring good writers
  • onboarding them — helping them get familiar with your company’s services or…


Build React components from scratch, with no libraries

For this exercise, we want the navigation bar on mobile to display a hamburger menu.


A case study that shows why you need to focus on personas, funnel stages and search intent

A couple of weeks ago I received a question from the owner of a 3-year old SaaS company regarding the type of content they should focus on to get more leads through content marketing.

Their story, in big lines, was as follows: content was the only piece in their marketing…


Your first 90 days as a content strategist or marketer in a new company

If you’ve recently joined a new company as a content strategist, marketer or manager, and you’ve been asked to create a 30/60/90 days plan, this article is for you.

I’ll keep it fluff-free, as there’s a lot to cover.

The 30/60/90 days content marketing plan

I always start with the big picture and I use frameworks…

Andreea Macoveiciuc

Content strategist working with SaaS companies. Front end developer. Passionate about health, forensics.

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