How to develop, implement, and scale up a global content strategy — The purpose of this article is to give you an overview of the steps involved in developing a scalable content strategy. The article is intended for content strategists, managers, and digital marketing managers working in large companies and enterprises. As there are a lot of topics to cover, I’ll split…

Avoid content chaos if you’re just starting to create content for a new SaaS startup 1. Your main themes — what your brand should be known for. These will be the basis for your content pillars. They should be derived from your messaging framework. Stick with 2–3 themes in the…

How I use these tools to automate steps in the content lifecycle The goal of this article is to show you some simple ways to automate steps in the content lifecycle using Google Drive, Airtable and Zapier. In this instance, I’m using Drive to store the outlines and create the…

Fixed the rendering after updating Gatsby and dependencies — Hey there, Gatsby enthusiast! I’ll skip the fluff and go straight to the point with this one. A few days ago I updated dependencies on a Gatsby website, after about one year of not touching it. So you know what that means, right? Horrible, horrible chaos. Everything broke, but most…

When auditing your content, look for patterns that can indicate issues with your funnel and content-user fit Here’s an interesting content strategy challenge: a relative young startup tries to maintain a healthy balance of top and bottom of the funnel content, but neglects the content flows / user journeys. How…

Quick diagnosis and solution guide for content that’s not performing If you’re managing content for a SaaS company and you’re not getting the results you want, or you feel you’re creating content without a clear big picture and direction, this short guide is for you. Very often, the misalignment between…

General advice for finding clients who pay well — As with everything in life, in content marketing, what you get is what you pay for. The reverse is also true: what you offer is what you get paid for. You’re paid based on how hard you are to replace, not on how fast you can write an article. Your…

How to write a content brief that’s useful for your content marketing team If you’re a content strategist or content marketing manager looking to scale up your content production, you’ll face these challenges: finding and hiring good writers onboarding them — helping them get familiar with your company’s services or…

Build React components from scratch, with no libraries — For this exercise, we want the navigation bar on mobile to display a hamburger menu.